Almost by default, a RANGER is a person in charge at a park.
There are Forest Rangers in the State and National Forests. Although their
official job description might be anything between fire fighter, heavy
equipment operator, botanist, water quality scientist, or wildlife biologist,
we call them ranger. We expect them to answer our plant, animal, and historical
culture questions, know the layout of their facilities, and the closest place
down the road to get gas.
The same expectation applies to State and National
Park employees. They all must be available to search for lost or overdue
hikers, and stand in as law enforcement when needed. They perform first aid and
give guided tours. Their duties are as wide ranging as their patrols of their
parks. They have to master hand tools, power tools, and transportation that range
from an ATV to a bulldozer. They may have accounting and office duties, stand
gate duty to collect fees, and clean the rest rooms.Their main duty has been
described as to help protect people from people, people from the natural
resource, and the natural resource from the people. The one thing you may never hear a ranger say
is “That’s not my job.”
The ranger is also the best person to provide the
information that goes into the map and brochure offered to visitors. That
ranger may have helped blaze the trail, or build the boardwalk on the map. That
insight can add the unique features that become the motivation for visitors to
hike a specific trail or seek out a specific vista. The rangers know the
frequently asked questions that their visitors poise, and those items can be
incorporated into the brochure.
Video about a former Theme Park now a State Park
Video about a former Theme Park now a State Park
Some park systems have websites devoted to each
park. The basic park information with complete street address, amenities list,
and a “Chamber of Commerce” inspired narrative about the park is on the main
page. Multiple pages offer park history, culture, botany, and photographs or
video of the special features of that park. The ranger input should be an
important part of the web presence of the park. Having the right information,
and enough information on the web can make a difference in the battle for
eco-tourism and the visitors time.
Having a rapidly loading and attractive
first page that will display properly in all browser formats is an important
consideration. The impulse to simply load a park brochure in PDF format should
be avoided. At home computer printers may not properly render the PDF document.
Today’s smart phones and tablet computers must also be considered during web
presence discussions. Some web search
programs may not search PDF documents, rendering all that information invisible
to on-line searchers. PDF maps and brochures should be offered, but should not
be used instead of plain text on the park website.
Today’s cell phone density offers another option to self-
guided tours that can save paper. A
large sign is posted near the park entrance or trailhead with a “Phone Tour”
number. When the visitor reaches significant areas, a small sign can give a
site code to enter when the master phone number is called, that will play a
pre-recorded message- complete with sound effects and music.
While fewer people have “Smart Phones”, a
similar concept can distribute much more information. The interpretative
signage can include a postage stamp sized imprint, that when scanned by the
smart phone, links to an interactive webpage about that specific site or
feature. The smart phone can also use the call in system, and signage will
still need to be used for those without either type of phone, or where cell
phone coverage is marginal. At the end of the trail, a sign can solicit a
donation to the “Friends of” group for that park with a special phone number
and code. Then phone users can make a donation right from their phone.
Each visitor can help patrol the park as an “E-Ranger”.
Similar to the neighborhood watch program, phones can give the operating agency
many more eyes and ears. Posting the
Ranger Headquarters phone number at the park entrance, and encouraging visitors
to program it into their phone, can increase park safety and encourage
reporting of both emergencies and nuisance issues. If the park system has the
ability to receive real-time text messages, or twitter messages, at their
dispatch center the public might be encouraged to send in concerns and issues
while still at the park.
It was interesting to note that of Florida’s 67 counties 63
had county government websites. Only 60 of those counties had a Park Department
listed, and only 43 had a link to a park facilities page that listed the parks
and addresses. 25 county parks department had each of their individual parks
listed, but the quality ranged dramatically, with several just giving a park
name and a link to a Google-map page. Some of the county park pages have not
been updated since 2002 according to “Planned improvements scheduled”
statements on their webpage. Several county’s had preserves under other
departments, and did not have them listed on their “Parks” page.
Private and Public Partnership leads to great Boardwalk
Private and Public Partnership leads to great Boardwalk
Having a small
county or a small budget did not keep Yankeetown Florida from having an
outstanding preserve with a boardwalk, nature center, great signage, and web
presence. New residents and visitors depend on the internet to find and enjoy
parks.